Full-service digital transformation for The Majestic Furniture — Chennai's home of luxury, crafted since 2002
How Aximz Technologies delivered brand identity, website, SEO, performance optimisation, paid marketing, content creation, social media optimisation, and overall digital marketing for The Majestic Furniture — a Chennai-based luxury furniture brand founded by brothers Tanveer and Shabeer Ahamed, with two showrooms, a manufacturing unit, and 20+ years of craftsmanship.
- Client
The Majestic Furniture
- INDUSTRY
Luxury Furniture / Home & Office
- FOUNDED
2002 by Tanveer & Shabeer
Ahamed
- SHOWROOMS
Royapettah & ECR, Chennai
- PRODUCTS
123+ products online
- ENGAGEMENT
2024 – Ongoing
- Brand Identity & Logo
- Visual Design System
- Brand Guidelines
- Website Design & Development
- Technical SEO
- On-Page SEO
- Local SEO
- Performance Optimisation
- Google Ads
- Meta Ads
- Social Media Marketing
- Content Creation
A family vision — luxury furniture for Indian homes since 2002
The Majestic Furniture was founded in 2002 by brothers Tanveer Ahamed and Shabeer Ahamed out of a shared conviction: that luxury furniture should not be a privilege of the few. What began as a small retail store in Royapettah, Chennai, has grown into one of South India’s most trusted furniture brands — recognised for its curated imported collections, customisation options, in-house manufacturing capability, and an unwavering commitment to quality at accessible price points.
Tanveer, the creative visionary, travels globally to handpick collections — blending international design trends with the sensibilities of Indian homes. Shabeer drives operations, ensuring that every piece that leaves the showroom or the factory floor meets the Majestic standard. Together, they have built a brand rooted in three principles: luxury should be accessible, quality is non-negotiable, and furniture should be an experience — not just a purchase. With a second showroom on ECR and a manufacturing unit, The Majestic Furniture continues to grow — and with Aximz, their digital presence now matches the ambition of the brand itself.
Product range
- Bedroom — Sheesham wooden cots, beds (BD-Harmony, BD-Sony and more), side tables, wardrobes
- Living Room — Sofas, sectional sofas, leather sofas, center tables, lounge chairs
- Dining — Imported dining tables and chair sets for every dining room size
- Office — Executive tables, office tables, office chairs — designed for comfort and productivity
- Entertainment & Others — TV stands, bar stools, baby desks
What Aximz delivered
- Full brand identity — logo, colours, typography, visual system, brand guidelines
- WordPress eCommerce website with 123+ product listings
- Technical SEO, on-page SEO, and local SEO for Chennai showrooms
- Website performance optimisation — Core Web Vitals and page speed
- Google Ads and Meta Ads — paid acquisition and retargeting
- Social media content creation and channel optimisation
- Ongoing digital marketing management
Living Luxe, the Majestic Way — a brand system as refined as the furniture it represents
The brief for 1st Step’s brand identity was rooted in the brand’s core promise: being there for a baby’s first everything. The name carries enormous emotional weight for Indian parents — the “first step” is a milestone, a memory, a moment of pure joy. The brand identity needed to carry that warmth while also communicating the quality, safety, and reliability that 30 years of international certification had built.
Logo & wordmark
A refined wordmark that carries the weight of a 20-year furniture legacy — authoritative and warm, balancing luxury positioning with Chennai market approachability. Primary, landscape, and compact variants for digital and in-store use.
Colour palette
A palette anchored in deep, warm luxury tones — referencing fine timber, rich upholstery, and the feeling of a premium showroom. Distinct from generic furniture retail colour systems without alienating the core Indian buyer.
Typography system
Playfair Display for brand headlines — editorial authority with warmth. Inter for product content and navigation — clean, modern, and highly legible across all device sizes.
Brand guidelines
Aspirational without being unattainable — "Living Luxe, the Majestic Way." Speaks to the Chennai homeowner who wants the feeling of luxury without the guilt of inaccessible pricing. Warm, confident, and elegantly understated.
Founder narrative
Tanveer and Shabeer's founding story — the family's design lineage, Tanveer's global sourcing journeys, Shabeer's operational rigour — developed as the brand's human anchor, building trust before a customer ever steps into a showroom.
Brand guidelines
Comprehensive document for the Majestic team, showroom staff, and future marketing partners — covering logo usage, colour, typography, photography standards, and tone of voice across digital and in-store contexts.
A family vision — luxury furniture for Indian homes since 2002
The brief for 1st Step’s brand identity was rooted in the brand’s core promise: being there for a baby’s first everything. The name carries enormous emotional weight for Indian parents — the “first step” is a milestone, a memory, a moment of pure joy. The brand identity needed to carry that warmth while also communicating the quality, safety, and reliability that 30 years of international certification had built.
The brief for 1st Step’s brand identity was rooted in the brand’s core promise: being there for a baby’s first everything. The name carries enormous emotional weight for Indian parents — the “first step” is a milestone, a memory, a moment of pure joy. The brand identity needed to carry that warmth while also communicating the quality, safety, and reliability that 30 years of international certification had built.
Product range
- Bedroom — Sheesham wooden cots, beds (BD-Harmony, BD-Sony and more), side tables, wardrobes
- Living Room — Sofas, sectional sofas, leather sofas, center tables, lounge chairs
- Dining — Imported dining tables and chair sets for every dining room size
- Office — Executive tables, office tables, office chairs — designed for comfort and productivity
- Entertainment & Others — TV stands, bar stools, baby desks
Product range
- Bedroom — Sheesham wooden cots, beds (BD-Harmony, BD-Sony and more), side tables, wardrobes
- Living Room — Sofas, sectional sofas, leather sofas, center tables, lounge chairs
- Dining — Imported dining tables and chair sets for every dining room size
- Office — Executive tables, office tables, office chairs — designed for comfort and productivity
- Entertainment & Others — TV stands, bar stools, baby desks
Full-funnel — from first impression to showroom visit to online purchase
01
Brand identity
Built the complete Majestic brand identity from the ground up — anchored in the founding story and 20-year legacy. Defined premium yet approachable positioning — "Living Luxe, the Majestic Way." Visual system: warm luxury colour palette, Playfair + Inter typography, founder-led storytelling.
02
Website design & development
WordPress eCommerce website with lifestyle-driven imagery. Category pages: Bedroom, Living, Dining, Office. 123+ product pages with specs, materials, dimensions, customization. Features: wishlist & compare, inquiry-now flow, add to cart / support journey.
03
SEO strategy
50+ core Chennai keywords targeted. Local SEO for Royapettah & ECR. Blog content strategy for organic authority. Schema: LocalBusiness, Product, Offer, FAQ implemented across the site.
04
Performance optimisation
Core Web Vitals improvement across all pages. WebP images, lazy loading, script optimization, and CLS fixes — bringing PageSpeed to 96 on mobile.
05
Paid marketing
Google Ads: Search + Shopping campaigns for 123+ SKUs. Meta Ads: lifestyle creatives and retargeting. Seasonal campaigns: Diwali, Pongal, and home buying periods.
06
Social media & content
Instagram + Facebook strategy with reels, posts, and showroom visuals. Founder storytelling content. Guides on wood care, buying tips, and home styling.
Every channel working together — awareness to conversion
- Google Search Ads — High-intent category & location queries
- Meta Ads (Instagram) — Lifestyle creative & retargeting
- Organic SEO — Local, on-page & content SEO
- Instagram Content — Reels, posts & Stories
- Google Shopping — Product feed for 123+ SKUs
- Living Room — Sofas, sectional sofas, leather sofas, center tables, lounge chairs
- Local SEO — Royapettah & ECR GBP
- Blog Content — Buying guides & care content
A 20-year brand — fully visible and converting online
168%
Organic search traffic
4%
Bounce rate
3.4×
Online enquiry volume
96
PageSpeed score
38%
Cost per enquiry
2.9×
Social media reach
205%
Page 1 keyword rankings
2
Showroom GBPs optimised
Ranking for the queries Chennai furniture buyers actually search
The most complete engagement Aximz delivers — brand to booking
8+
Digital disciplines delivered
123+
Products on website
2
Showroom GBPs managed
8
Paid campaign types
Good
Core Web Vitals achieved
Ongoing
Full-service management
Full page coverage
Homepage · Bedroom · Living · Dining · Office · Entertainment · 123+ product pages · About (Founder story) · Contact · Blog · Social media
What the The Majestic Furniture team said
“Luxury should be accessible to all. Quality is non-negotiable. Furniture isn’t just functional — it should be an experience. Aximz built the digital presence that delivers that experience before a customer even steps through our door.”
— Institutional Client Testimonial, Kamai Elevators
Everything Aximz delivered for The Majestic Furniture
- Brand discovery
- Colour palette
- Brand voice
- Brand guidelines
- Product pages with specs & customization
- Local SEO (Royapettah & ECR)
- Content SEO
- Core Web Vitals optimisation
- Meta Ads campaigns
- Social media content & optimisation
- Logo design
- Typography system
- Founder narrative
- WordPress eCommerce website (123+ products)
- Wishlist & enquiry system
- On-page SEO
- Schema: LocalBusiness, Product, Offer, FAQ
- Google Ads + Shopping
- Seasonal campaigns (Diwali, Pongal, etc.)