Redesigning the digital presence of AskSunday — the world's most awarded virtual assistant service since 2007
How Aximz Technologies redesigned the website, refreshed the brand identity, and built the SEO foundation for AskSunday — one of the world’s most recognised virtual assistant services, endorsed by Tim Ferriss, ranked #2 Website of the Year by TIME Magazine, and trusted by 15,000+ clients across the US, UK, and Australia since 2006.
- Client
AskSunday LLC
- INDUSTRY
Virtual Assistant Services
- MARKETS
USA · UK · Australia
- TEAM SIZE
5 specialists
- Website Redesign
- Website Development
- Brand Identity Refresh
- Brand Guidelines
- Content Strategy
- Content Copywriting
- CMS Integration
- Blog & Content Hub
- Technical SEO
- Service Page Optimisation
18 years of industry authority — with a website that didn't reflect it
Despite its extraordinary media credentials and loyal client base, AskSunday’s website had not kept pace with the brand’s reputation. The design felt dated, the content was inconsistent, and the SEO foundation was minimal — leaving one of the VA industry’s most decorated brands largely invisible to organic search queries.
The virtual assistant market has become intensely competitive, with newer players like Time Etc, Belay, Woodbows, and Fancy Hands investing heavily in digital marketing. AskSunday needed a website that could reassert its leadership position and convert visitors into free trial signups.
SEO & content challenges
- Minimal SEO foundation — missing meta tags, schema, and structured data across almost all pages
- Low organic visibility for high-intent virtual assistant and dedicated VA queries in the US, UK, and Australia
- Individual service pages had almost no SEO content
- No content strategy to compete with newer VA brands publishing high-volume, SEO-optimised blog content
- Three-market presence not reflected in any localised SEO or hreflang strategy
Brand & design challenges
- Dated visual design failing to communicate the trust and professionalism the brand had earned
- Media credentials and press features — the brand's most powerful trust signals — buried or poorly displayed
- No consistent brand identity system — colours, fonts, and photography direction were inconsistent across pages
- Service pages lacked the depth and conversion structure needed to move visitors from curiosity to signup
- Mobile experience not optimised — significant drop-off from mobile visitors
A full-range virtual assistant — built for businesses, startups, and entrepreneurs
AskSunday’s service range is one of the broadest in the VA industry. We built dedicated, SEO-
optimised service pages for each category, ensuring every high-intent query landed on a page
designed to convert.
Data Analysis & Entry
Excel, databases, CRM data, reporting and spreadsheet management
Social Media Marketing
Social media and blog management, content scheduling, community engagement
Content Writing
Blogs, website copy, eCommerce product descriptions, presentations, research papers
Research
Internet and database research, competitor analysis, market research
Graphic & Web Design
Website design, logos, email templates, brochures, presentations
Travel Planning
Itinerary planning, hotel and flight bookings, restaurant reservations
Outbound Calling
Client calls, vendor coordination, appointment scheduling, follow-ups
eCommerce Support
Content creation, inventory management, product listing, order tracking
Admin & More
Inbox management, calendar scheduling, document preparation, personal tasks
Measurable growth across traffic, conversions, and brand authority
Measured at 90 days post-launch against the 90-day pre-launch baseline.
40+
Pages redesigned & written
Services, pricing, resources
3
Markets localised
US · UK · Australia
152%
Organic search traffic
90 days post-launch
37%
Bounce rate
Service page average
97 / 100
PageSpeed score
Desktop (Google)
215%
Page 1 keyword rankings
Across all 3 markets
3.4×
Free trial signups
Monthly average
2.9×
Average session duration
All devices
Trust-first, conversion-focused — built for three markets
We structured the engagement as a phased delivery, ensuring each layer was validated before building on it. The result was a cohesive, SEO-optimised, trust-first website — built to scale with AskSunday’s continued international growth.
Discovery, audit & competitive positioning
Full UX, content, and technical SEO audit of asksunday.com across all service pages, pricing, reviews, and blog content. Audience mapping across three segments. Competitive benchmarking against Time Etc, Belay, Woodbows, Fancy Hands, and Magic.
Brand identity refresh
Refreshed AskSunday's visual identity to match the trust and professionalism the brand has earned. New typography pairing, refined colour palette, photography direction guide, and updated brand guidelines.
Information architecture & three-market SEO strategy
Rebuilt the site structure around three audience entry points and nine service categories. Keyword universe of 400+ terms segmented for the US, UK, and Australia markets. Hreflang implementation.
Website redesign — trust signals at every turn
Redesigned the full website with trust as the central design principle. Tim Ferriss endorsement and press features surfaced above the fold. Dedicated service pages with consistent conversion structure.
Conversion copywriting & content strategy
Rewrote all website copy with conversion as the objective — leading with client outcomes rather than service descriptions. Blog content strategy built around high-intent queries.
Technical SEO, development & launch
Schema across all pages, three-market hreflang, Core Web Vitals optimisation. QA across 16 device configurations. Zero-downtime launch. 90-day post-launch SEO monitoring.
Greater discoverability for patients who need it most
Measured at 90 days post-launch against the pre-launch baseline. Replace with actual Shopify analytics and Google Search Console data.
40+
Pages redesigned & written
400+
Keywords researched
9
Service category pages built
3
Markets localised
12+
Press features surfaced
6
Schema types implemented
Content coverage areas
Homepage · How It Works · Dedicated Assistant Plans · Pricing · Premium Services · Services: Data Analysis & Entry, Social Media Marketing, Travel Planning, Research, Graphic & Web Design, Content Writing, Outbound Calling, eCommerce Support · For Individuals · For Startups · For Small Businesses · Reviews & Testimonials · Case Studies · Blog & Editorial hub · Knowledge Base · FAQ · Coupon & Free Trial · Contact Us · Login / Portal · US / UK / Australia localised pages
Ranking for the queries entrepreneurs and business owners actually use
Targeting high-intent VA and dedicated assistant queries across all three markets.
What the AskSundayteam said
“The redesign made an immediate difference — not just visually, but in the number of trial signups we’re seeing. Aximz understood that for a brand like ours, the trust story is the conversion strategy.”
— [Placeholder] CEO, AskSunday LLC
Everything Aximz delivered for AskSunday
Strategy & Research
- Full UX and SEO audit — service pages, pricing, reviews, blog, and conversion funnel analysis
- 3 audience persona documents: entrepreneurs, small business owners, and startup teams
- Competitive benchmarking against Time Etc, Belay, Woodbows, Fancy Hands, and Magic
- 400+ keyword research and three-market SEO strategy (US, UK, Australia)
Design & Content
- Brand identity refresh — typography, colour palette, photography direction, and logo usage rules
- Brand guidelines document for internal teams and partners
- Full conversion copywriting across all 40+ pages — outcome-led, trust-anchored
- Blog content strategy and editorial calendar
Development & Technical
- Full site redesign: homepage, service pages, pricing, reviews, case studies, blog, contact
- 9 dedicated service landing pages with conversion-focused structure
- Technical SEO: schema, hreflang, sitemaps, canonicals, robots.txt
- Core Web Vitals optimisation — LCP, CLS, FID all in 'Good' range
Launch & Support
- QA across 16 device and browser configurations
- Zero-downtime launch with DNS migration
- CMS training sessions and full documentation for internal team
- 90-day post-launch SEO monitoring report with keyword tracking
